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Title:      USING GAME ELEMENTS TO MOTIVATE ENVIRONMENTALLY REPONSIBLE BEHAVIOUR
Author(s):      Willem Willemsen, Jun Hu, Gerrit Niezen, Bram Van der Vlist
ISBN:      978-972-8939-50-2
Editors:      Katherine Blashki
Year:      2011
Edition:      Single
Keywords:      Game elements, sustainability, motivation, environmentally responsible behaviour, product design
Type:      Reflection Paper
First Page:      141
Last Page:      144
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      This paper describes the application of game elements in improving environmentally responsible behaviour in domestic energy consumption. A product that implements game elements was designed for families with children. The product is based on a EU founded project called SOFIA that aims to connect the physical world to the information world through smart objects. A short evaluation was done on the relevance of applying game elements to improve environmentally responsible behaviour. The evaluation showed that the design had a positive effect on raising the awareness of children about their ERB.
   

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