Title:	THE MEDIA INDUSTRY AND INTELLECTUAL PROPERTY INTEGRATION: ABSTRACTION OR REALITY
Author(s):	Tereza Trencheva, Stoyan Denchev and Evelina Zdravkova
ISBN:	978-989-8533-85-2
Editors:	Piet Kommers, Pascal Ravesteijn, Guido Ongena and Pedro Isaías
Year:	2019
Edition:	Single
Keywords:	Media, Journalism, Media Industry, Media Content, Media Product, Intellectual Property
Type:	Full Paper
First Page:	14
Last Page:	20
Language:	English
Cover:
Full Contents:	click to dowload
Paper Abstract:	New media born in the digital information environment are gaining momentum and are changing the business models of traditional media on the go. Traditional journalism is giving way to the ever-increasing pace of the contemporary news stream. The work of the “conventional” journalist in the e-society remains unnoticed and unappreciated, regardless of the turbulent development of the media industry and the speed of information and communication technology advancement worldwide. New media give much faster access to information diverse in volume, quality, and style. This creates the necessity to realize the responsibility that mass communication means bear – in their new form of online manifestation seeking the answer to the question: What kind of journalism does the world need today? This report aims to give a new definition of the term “media industry” by looking at the contemporary state of Bulgarian media, defining the subjects and objects of intellectual property in the media, defining the components of the “media - journalist - media content - media product” chain as concepts that characterize the copyright protection of authors in the media, following the integrative relations between them. The research looks the acting media organizations and the possibility for them to work as an organization for collective right’s management to protect the rights of traditional journalists working in media in the conditions of fundamental change of the media environment. Researched are the transformations in the media sector as a variation for the creation of media content. Looked for are the professional journalistic competencies required for the creation of a new journalistic product that walks the edge between reality and abstraction.
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