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Title:
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THE GROUP BUYING BUSINESS MODEL AND THE CURRENT TRENDS IN E-COMMERCE |
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Author(s):
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Hossein Sharif Paghaleh , Marzieh Sharif Paghaleh |
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ISBN:
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978-972-8924-55-3 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Electronic Commerce, Group Buying |
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Type:
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Full Paper |
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First Page:
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411 |
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Last Page:
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418 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In commercial environments consumers with limited order size can aggregate their demand through a group buying
mechanism allowing them to enjoy the benefits of a wholesale deal. In electronic commerce, group buying was first
introduced in 1998. Researchers in various fields conducted studies showing the business viability of the group buying
model and it was even regarded as the shopping method of the 21st century. However, web-based group buying did not
live up to its initial expectations and experienced an early fall down.
In this paper, we provide an evaluation of some of the work carried out on group buying and an analysis of the group
buying business model. Moreover, we examine a number of important trends in e-Commerce from a group buying
perspective. Based on this analysis, we derive a set of conclusions regarding the re-introduction of the group buying
model to the electronic marketplace. |
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