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Title:
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SOCIAL MEDIA IN POLITICAL COMMUNICATION IN MEXICO: AN EMPIRICAL STUDY IN LOCAL ELECTORAL INSTITUTIONS |
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Author(s):
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Cinthya Nimbe González-Arriaga |
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ISBN:
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978-989-8533-32-6 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2015 |
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Edition:
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Single |
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Keywords:
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Social media, ICT, electoral local institutions, political communication. |
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Type:
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Short Paper |
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First Page:
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320 |
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Last Page:
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324 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Present study shows partial results of an exploratory research, regarding the use of social media tools in 32 electoral local institutions in México, which are responsible for organizing local elections (municipal presidents, governors); promote democratic culture and increase public participation. By designing an evaluation framework to obtain information about social media condition, it is recognized insufficient benefits acquired, due to the lack of critical factors in the implementation process. A discussion is proposed, in order to identify these factors and define measures to improve current conditions. |
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