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Title:
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RESOURCE ORCHESTRATION DURING THE DIGITAL TRANSFORMATION PROCESS |
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Author(s):
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Wandick Leão Féres |
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ISBN:
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978-989-8704-46-7 |
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Editors:
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Piet Kommers, Tomayess Issa, Adriana Backx Noronha Viana, Theodora Issa and Pedro Isaías |
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Year:
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2022 |
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Edition:
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Single |
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Keywords:
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Resource Orchestration, Digital Transformation Process, Operational Capabilities, Operational Performance |
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Type:
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Short Paper |
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First Page:
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179 |
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Last Page:
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182 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper aims to understand how incumbent firms reconfigure their operational resources and capabilities through digital transformation (DT) process. We applied a multiple case study with seven Brazilian firms currently going through or have completed the DT process. Regarding the theoretical contributions, first we discovered how incumbent firms develop operational capabilities (OCs) through the DT process and found a pattern in the OCs developed (e. g., customization and cooperation). Second, customization and cooperation are the means used by these firms to achieve superior operational performance outcomes such as speed and flexibility. From a practical point of view, we make some recommendations for incumbent firms' managers aspiring to engage the DT: (1) They should develop entrepreneurship expertise |
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