Digital Library

cab1

 
Title:      HOW VIRTUAL COMMUNITIES INFLUENCE CONSUMER PURCHASING INTENTIONS: THE ROLE OF TRUST
Author(s):      Ilaria Dalla Pozza
ISBN:      978-972-8939-72-4
Editors:      Piet Kommers, Pedro IsaĆ­as and Nik Bessis
Year:      2012
Edition:      Single
Keywords:      Virtual communities, trust, purchasing intentions
Type:      Poster/Demonstration
First Page:      219
Last Page:      221
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      The rapid increase in number of virtual communities on the Internet raises important questions on the influence that virtual communities can have on the consumer purchasing intentions. This research aims at presenting a theoretical framework linking trust in the virtual community and consumers purchasing intentions. Through an extensive literature review, we identify a broad set of antecedents of trust in the virtual community. In line with contingency theory, we also argue that the impact of trust in the virtual community on purchasing intentions is contingent on the product characteristics in the specific situation.
   

Social Media Links

Search

Login