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Title:
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HIGHER EDUCATION RIVALRY IN E-LEARNING MARKET: AN ANALYTICAL APPROACH |
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Author(s):
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David Roldán Martínez , Antonio Hervás Jorge |
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ISBN:
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978-972-8924-55-3 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Competitor identification, rivalry analysis, multimarket contact, resource similarity, Higher Education, degree structure,
educative offer. |
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Type:
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Full Paper |
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First Page:
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146 |
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Last Page:
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153 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Higher Education internationalization has forced Universities to adopt techniques and concepts from enterprise world, as
in such a context Higher Education institutions must compete for the same market or market segments. This paper offers
a quantitative way of modeling rivalry at Higher Education in e-learning market, though it can be extended for other
markets just by changing the set of parameters used. Rivalry model comprises two dimensions: multimarket contact and
resources similarity.
This work is part if the AEEVA Project (TIN2005-08788-C04-02) which is subsidized by the Ministerio de Educación y
Ciencia of Spanish Government and cofunded by Fondo Social Europeo. |
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