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Title:
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FACTORS THAT INFLUENCE THE PERFORMANCE OF A MULTI-SIDED MARKETPLACE: A SYSTEMATIC LITERATURE REVIEW |
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Author(s):
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Anna Célia Affonso dos Santos and Adriana Backx Noronha Viana |
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ISBN:
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978-989-8704-46-7 |
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Editors:
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Piet Kommers, Tomayess Issa, Adriana Backx Noronha Viana, Theodora Issa and Pedro Isaías |
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Year:
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2022 |
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Edition:
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Single |
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Keywords:
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Marketplace, Retail, Digital Platform |
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Type:
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Full Paper |
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First Page:
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132 |
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Last Page:
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137 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Many retail companies based their revenue growth strategies on creating and expanding their marketplaces, a disruptive business model that benefits from the interactions between partners and network effects. For sellers, it provides infrastructure, traffic and training |
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