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Title:
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EFFECTS OF MOTIVATIONAL AND VOLITIONAL MESSAGES ON ATTITUDES TOWARD ENGINEERING: COMPARING TEXT MESSAGES WITH ANIMATED MESSAGES DELIVERED BY A PEDAGOGICAL AGENT |
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Author(s):
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Chanmin Kim , John M. Keller , Amy L. Baylor |
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ISBN:
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978-972-8924-48-5 |
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Editors:
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Kinshuk, Demetrios G. Sampson, J. Michael Spector and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Change Agent; Attitude Change; Persuasive Technologies; Pedagogical Agent; Social Computing; Virtual Change Agent |
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Type:
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Short Paper |
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First Page:
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317 |
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Last Page:
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320 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study tested strategies incorporating change management, motivational, and volitional characteristics in order to
facilitate positive attitudes toward engineering. In an introductory engineering course, the strategies were distributed via
email to two groups: one received the strategies with an animated pedagogical agent (Agent-MVM) and the other
received the strategies in a text-only format (Text-MVM). The effects of the strategies on attitudes were compared with
the control group which received neither formats of the strategy message. Contrary to expectations, the results indicated
that the attitudes of the Agent-MVM group were not significantly more positive than the Text-MVM group or the control
group. Possible explanations for the findings are discussed along with implications and possibilities for future studies. |
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