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Title:
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DIGITAL FIRST, PRIVACY SECOND? DIGITAL NATIVES
AND PRIVACY CONCERNS |
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Author(s):
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Barbara Engels |
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ISBN:
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978-989-8533-85-2 |
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Editors:
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Piet Kommers, Pascal Ravesteijn, Guido Ongena and Pedro Isaías |
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Year:
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2019 |
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Edition:
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Single |
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Keywords:
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Privacy, Privacy Paradox, Networks, Digitalization, Social Media |
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Type:
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Full Paper |
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First Page:
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203 |
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Last Page:
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209 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Data is the main resource of the digital economy. Accordingly, personal data constitutes the exchange value for the use of
numerous online services such as social media. Many Internet users willingly disclose their data. Oftentimes, there exists
a discrepancy between individual privacy preferences and actual behavior. Against this background, this study examines
the preferences of digital natives for privacy. 3,000 students aged between 14 and 21 in Germany were asked about their
use of social media and their privacy preferences for these online services. In addition, their willingness to pay for
privacy-friendly online services is analyzed. The study shows that while privacy is important to many digital natives,
most are not willing to pay for it. |
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