Title:	CONSUMER PERCEPTIONS FOR SUSTAINABLE USE OF FLAT GLASS- A STUDY OF ENABLERS AND BARRIERS
Author(s):	Soniya Billore
ISBN:	978-989-8704-36-8
Editors:	Piet Kommers, Tomayess Issa, Adriana Backx Noronha Viana, Theodora Issa and Pedro Isaías
Year:	2021
Edition:	Single
Keywords:	Sustainable Consumption, Consumer Perceptions, Recycle, Reuse, Flat Glass, Obsolescence, Sweden
Type:	Full
First Page:	117
Last Page:	122
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	The construction industry is the biggest industry in the world and one of the components of this sector that demands attention in terms of increased sustainability is flat glass. The current processes of flat glass consumption and management are highly inefficient and unsustainable as most of the waste flat glass material gets dumped in landfills or is converted into glass wool. Both these activities leave behind a big carbon footprint that is a severe cause for concern. Research on flat glass emphasizes that due to the characteristics of glass there is a huge potential for extending its lifecycle. By employing systematic processes of recycling and reuse of flat glass, the greenhouse gas emissions and imminent energy losses can be significantly reduced. However, there is a serious lack of sustainable consumption and management systems that can support the recycling and reusing of flat glass. One of the barriers of the underutilization is attributed to barriers and challenges perceived by flat glass consumers. This study investigates consumer perceptions regarding recycling and reusing possibilities in the flat glass consumption ecosystem to identify embedded enablers and barriers. It is found that the existing system of flat glass use in the construction industry has a number of barriers related to the conceptualizations of obsolescence such as psychological, technological, and economical. There is need for increased awareness among stakeholders for a better understanding of sustainability of flat glass consumption, increased customer-centricity, and increased stakeholder engagement across all process of construction in order to facilitate a holistic mindset change among consumers to support and promote the recycling and reuse of flat glass.
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