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Title:
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CO-EXPERIENCE AND DIGITAL INCENTIVES: UNDERSTANDING PURCHASE INTENTION IN THE P2E METAVERSE |
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Author(s):
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Sujin Bae, Qiyuan Tang and Ohbyung Kwon |
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ISBN:
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978-989-8704-41-2 |
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Editors:
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Katherine Blashki |
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Year:
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2022 |
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Edition:
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Single |
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Keywords:
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Virtual Farm, Avatar, Co-Experience, Experience Economy Theory, Satisfaction, Purchase Intention |
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Type:
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Poster |
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First Page:
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239 |
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Last Page:
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242 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this study is to demonstrate the effects of co-experience and digital incentives, the main features of the Play to Earn (P2E)-type metaverse, on the successful operation of the metaverse. With consideration of the experience economy model, we propose a research model to elucidate participants' satisfaction, attitudes toward farming, and purchase intention for a P2E metaverse-type virtual farm. Analysis of data from questionnaires targeting real players confirmed the positive effects of co-experience and digital incentives on satisfaction and attitudes toward farming related to educational and entertainment experiences. We present theoretical and practical implications suggested by the results. |
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