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Title:
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ATTRACTIVENESS OF SOCIAL PLATFORMS: AN INVESTIGATION OF STUDIVZ |
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Author(s):
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Waltraud Ilmberger, Martin Schrepp, Theo Held |
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ISBN:
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978-972-8939-52-6 |
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Editors:
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Katherine Blashki |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Social networking software, attractiveness, user experience |
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Type:
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Full Paper |
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First Page:
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257 |
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Last Page:
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264 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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We conducted an exploratory online study on StudiVZ, the most famous social platform for students in Germany, to find out which quality dimensions influence the perceived attractiveness of social software. The participants (n=722) were asked about duration, frequency and intensity of their StudiVZ usage and their preferred platform features. After a short screenshot walkthrough, the participants rated the user interface with the User Experience Questionnaire (Laugwitz, Held & Schrepp, 2008). The results indicate that features for establishing contacts were used predominantly. The hedonic quality dimension stimulation of the UEQ had most influence on general attractiveness of the user interface. This influence increases with the usage intensity of the social platform. The results indicate that investments in hedonic qualities pay off as they are very relevant, not only for a first impression but also for users that interact with the system a lot. |
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