Title:	A LOGO DESIGN TOOL BASED ON PROCEDURAL MODELING OF DESIGN ELEMENTS
Author(s):	Hyoji Ha, Hyunwoo Han, Sungyun Bae, Kyungwon Lee
ISBN:	978-989-8533-52-4
Editors:	Katherine Blashki and Yingcai Xiao
Year:	2016
Edition:	Single
Keywords:	Design elements, Symbol marks, Logo design process, Procedural modeling
Type:	Poster/Demonstration
First Page:	339
Last Page:	342
Language:	English
Cover:
Full Contents:	click to dowload
Paper Abstract:	A myriad of individuals and companies devote much effort to discover the right logo to represent their image, since it greatly affects the overall visual identity such as brand image, product design or promotion design. While it is not an easy task to create an appealing and competitive logo, growing needs for a new logo design tool proved its necessity. This study thereby seeks to develop process criteria based on the classified formative characteristics of a logo, and provide a tool that allows users to efficiently design a logo under certain procedural modeling. The logo design tool in this research is expected to reduce time to optimize a logo by enabling users to select the design elements at each step according to their preference.
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