Title:	YOUTH REPORT SEEING LESS SEXUAL CONTENT IN MOVIES THAN DO CONTENT ANALYSTS AND THE MOTION PICTURE ASSOCIATION OF AMERICA
Author(s):	Sarah A. Parvanta , Amy Jordan , Jennifer Manganello
ISBN:	978-972-8924-84-3
Editors:	Yingcai Xiao, Tomaz Amon and Piet Kommers
Year:	2009
Edition:	Single
Keywords:	Movie, Sex, Habituation, Desensitization, Youth, Perception
Type:	Full Paper
First Page:	193
Last Page:	200
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	Exposure to sexual content in the media has been associated with sexual behavior among youth. This paper explores how youth, content analysts, and the Motion Picture Association of America (MPAA) differ in their perceptions of the amount of sexual content in 40 popular movies. Youth reported seeing less sexual content in movies than do content analysts or the MPAA. Theoretical implications of these findings particularly related to a habituation effect and desensitization are considered, and methodological recommendations for future studies are discussed.
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