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Title:
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WORK-RELATED IMAGE SHARING ON INSTAGRAM: IMPLICATIONS FOR THE UNDERSTANDING OF SOCIAL MEDIA AFFORDANCE OF VISIBILITY |
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Author(s):
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Claudine Bonneau and Viviane Sergi |
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ISBN:
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978-989-8533-67-8 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2017 |
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Edition:
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Single |
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Keywords:
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Social media, Instagram, work, visibility, visuality, organization |
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Type:
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Short Paper |
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First Page:
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226 |
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Last Page:
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230 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this paper, we show how workers from various professional domains adopt a personal mode of visual discourse to communicate informally about their work on public social media. The analysis of a corpus of 85 public Instagram posts revealed the sensorial, emotional, material and temporal dimensions of work that are made visible in a visual form. We propose that the extra-organizational reach of public social media and the use of the evocative power of photos should be taken into consideration when conceptualizing social media affordance of visibility and its implications for organizational practices. |
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