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Title:
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WEBVR VS. PICTURES OF PRODUCTS IN E-COMMERCE: EFFECTS ON TRUST, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND INTENTION TO USE |
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Author(s):
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Roger Seiler and Thomas Keller |
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ISBN:
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978-989-8704-26-9 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2021 |
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Edition:
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Single |
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Keywords:
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Virtual Reality, WebVR, Trust, e-Commerce, Experiment, TAM |
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Type:
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Full |
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First Page:
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193 |
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Last Page:
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200 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Technologies around augmented and virtual reality are advancing, and adoption is gaining momentum because of falling
hardware costs. This paper provides insights into the use of online interactive 3D product representations as opposed to
static pictures. An online experiment is conducted to examine effects on trust, intention to use, perceived usefulness, and
perceived ease of use. A treatment group is exposed to a 3D interactive representation whereas the control group is
presented with static pictures. The findings of this research observe higher levels of trust, perceived usefulness, perceived
ease of use, and intention to use. These aspects tend to positively affect desired consumer behavior and are thus relevant
for e-shopping vendors. The use of interactive 3D representation in e-commerce is beneficial, and thus, e-commerce
vendors seeking to build trust and profit from the positive effect this may have on purchase intention are advised to use
interactive 3D product representations online and strongly consider WebVR technology to implement such
representations. |
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