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Title:
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WEB REPUTATION MANAGEMENT SYSTEMS: AN EMPIRICAL EXPERIENCE |
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Author(s):
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Alberto Francesconi , Claudia Dossena |
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ISBN:
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978-972-8924-93-5 |
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Editors:
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Pedro Isaías, Bebo White and Miguel Baptista Nunes |
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Year:
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2009 |
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Edition:
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2 |
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Keywords:
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Corporate Reputation, Semantic Web Data Management, Web 2.0, Web Corporate Reputation Systems, IT strategic role. |
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Type:
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Short Paper |
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First Page:
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329 |
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Last Page:
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333 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Accordingly to the Resource Based View, we propose the concept of Web corporate reputation as the corporate
reputation emerging from the Web, seen as a resource for a sustainable competitive advantage. Our work is focused on
Web Reputation Management Systems, intended as IT-enabled systems to monitor and to manage Web corporate
reputation, in a context where emerging Web 2.0 technologies draw increasing interest within academic and managerial
communities. We aim at highlighting main criticisms, opportunities and managerial needs exploiting an explorative case
study, based on the experience developed with 35 customers in the last two years by an Italian consulting firm. |
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