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Title:
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WEB QUALITY AS A DECISION PROBLEM: APPLYING ANALYTIC HIERARCHY PROCESS ON CURRENT WEBQUAL CONSTRUCTS |
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Author(s):
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Myungsuk Cha, Jungwoo Lee |
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ISBN:
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978-972-8939-55-7 |
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Editors:
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Piet Kommers, Ji-ping Zhang, Tomayess Issa and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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WebQual, AHP, Weighted, University Web-site, Business Web-site |
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Type:
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Short Paper |
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First Page:
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236 |
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Last Page:
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240 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The introduction of the Web 2.0 service to the internet has made the website quality elements as a key concept in attracting internet customers. Thus, the website service providers need to better understand and identify the key factors to improve website quality elements, in order to attract more customers. WebQual is the main interest of researchers these days. One of the main key problems of WebQual is that, there are no definite dimensions to apply. (Kim & Stoel, 2004). Therefore, in this study, we will use Analytic Hierarchy Process (AHP) method to give weighted importance to re-evaluate the WebQual Index. The data collected will be analyzed and compared with previous works done by other researchers. We expect the weighted importance of the WQI be different from older researches due to the advance of Internet technology. Also, the construct of WebQual will differ from one another due to difference of type of the Web-sites. |
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