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Title:
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WEB MINING: A KEY TO IMPROVE BUSINESS ON WEB |
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Author(s):
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Pradnya Purandare |
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ISBN:
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978-972-8924-63-8 |
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Editors:
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Hans Weghorn and Ajith P. Abraham |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Web Mining, Advantages, Benefits, Business applications of web mining |
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Type:
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Short Paper |
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First Page:
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155 |
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Last Page:
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159 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper takes an overview of the web mining concept and how it can be useful and beneficial to the business
improvement by facilitating its applications in various areas over the internet. The contribution of this paper is towards
the various areas containing web sites on internet, which can make best use of different web mining techniques to
improve their business decisions based on the user behavior analysis which can ultimately help in improving the
relevance of their web site to suit their user needs and adding value to their business growth. It also contributes about the
factors responsible and governing the usage of web mining for the web sites to improve business intelligence. The need
for techniques which would be able to classify, categories, cluster the web pages in such a way that the web page retrieval
can be done in a optimum way and to reduce the burden on the user to keep on searching the required web page from the
sea of the information. Web mining is helpful in making business decisions for further trends and patterns of user access
of content of the web pages and customer behavior in an effective way. This paper discusses the major business areas
which can be benefited by applying web mining techniques. |
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