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Title:
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WEB INDICATORS FOR GLOBALIZATION AND THE VIRTUAL DIVIDE |
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Author(s):
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Jamie Murphy , Arno Scharl |
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ISBN:
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972-98947-5-2 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2004 |
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Edition:
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1 |
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Keywords:
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Globalization, Virtual Divide, Inequality, Domain Name Distribution, Fortune Global 500. |
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Type:
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Full Paper |
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First Page:
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118 |
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Last Page:
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125 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper sheds light on inequality from three interrelated perspectives: globalization, technology, and culture. It draws
upon the online presence of the world's largest corporations, the Fortune Global 500, to investigate how domain name
distribution and Web site popularity reflect global inequality. The results suggest a virtual divide, favoring powerful
global players over local participants, yet awareness and local participation are critical to achieving equality and sustainability.
Exploring how these two aspects of transnational corporations' Internet presence influence online culture, the
virtual divide, and economic inequality provides a springboard for adding an Internet dimension to future research on
globalization and sustainability. |
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