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Title:
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WEB COMPETENCIES IN SME |
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Author(s):
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Klára Antlová , Tomá Gregorovič , Jindřich Tandler , Lubomír Popelínský |
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ISBN:
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978-972-8924-82-9 |
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Editors:
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Gunilla Bradley and Piet Kommers |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Web presentation, small and medium enterprises, ICT competencies, internet marketing, long term growth, data mining. |
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Type:
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Poster/Demonstration |
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First Page:
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249 |
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Last Page:
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252 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The main goal of this study was to find rules that describe a correspondence between web presentation, ICT
competencies and company long-term growth. We bring evidence that a long-term growth can be predicted from the web
presentation with high accuracy. We also show which attributes of the web page are the most important for that
prediction. This investigation helps to SMEs to improve their competitiveness, better communication with customers and
internet marketing strategy. |
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