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Title:
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WEB-ATMOSPHERIC EFFECTS ON ONLINE CONSUMER BEHAVIOR: A REVIEW OF THE LITERATURE |
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Author(s):
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George J. Siomkos , Adam P. Vrechopoulos , Emmanouela E. Manganari |
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ISBN:
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972-8924-23-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2006 |
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Edition:
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Single |
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Keywords:
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Web-Atmospherics, Consumer Behavior, E-tailing, E-commerce. |
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Type:
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Short Paper |
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First Page:
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333 |
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Last Page:
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337 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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As the research stream of web atmospherics has evolved over the past few years, marketing researchers have come to the realization that if consumers are influenced by aesthetic stimuli experienced when browsing the website, then, the practice of creating influential atmospheres should be an important marketing strategy for most exchange environments. In order to consolidate the knowledge gained in this field, this article presents a review of the literature stream and attempts to further enhance the theoretical and empirical understanding of web-atmospheric effects on consumer behavior. |
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