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Title:
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WEB AND INFORMATION TECHNOLOGY AS CRITICAL THEMES IN THE CONSUMER BEHAVIOR BASED RESEARCH: A STUDY WITH THEMATIC NETWORKS |
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Author(s):
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María Isabel Viedma-del-jesus , Juan Sánchez-fernández , Francisco Muñoz-leiva , Antonio Gabriel López-herrera |
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ISBN:
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978-972-8924-89-8 |
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Editors:
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Sandeep Krishnamurthy |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Consumer Behavior Research, Information Technology, Web, Thematic Networks, Bibliometric maps, Co-word analysis |
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Type:
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Poster/Demonstration |
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First Page:
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237 |
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Last Page:
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238 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this paper, a bibliometric and visual study of the research on consumer behavior is presented. A bibliometric map
showing the associations between the main concepts in the field are provided from 2004 to 2008. This map provides
insight into the structure of the consumer behavior based research, visualize the division of the field into several
subfields, and indicate the relationships between these subfields. The results show that some important themes were
INTERNET, WEB and INFORMATION-TECHNOLOGY. Experts can use this map to forecast emerging trends in the
consumer behavior field and they also enable the novice to become familiar with the field. |
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