Title:	VISUALITY AS THE OBJECT OF ANALYSIS
Author(s):	Tapani Huovila
ISBN:	978-972-8924-84-3
Editors:	Yingcai Xiao, Tomaz Amon and Piet Kommers
Year:	2009
Edition:	Single
Keywords:	Visuality, communication, visual journalism, semiotics
Type:	Full Paper
First Page:	167
Last Page:	176
Language:	English
Cover:
Full Contents:	click to dowload
Paper Abstract:	This article discusses the concept of, and research into visuality. The article focuses on researchers who have developed the understanding of picture and image in examining the visual object or the interpretations of the object. The purpose of this study is to introduce an analytic schedule of the visuality, which will aid the understanding of visuality for to the purposes of further research and design. Visuality may be divided into two levels, ‘reality’ and ‘abstract reality’. At the ‘reality’ level are a range of elements, which combine to produce meanings. The ‘reality’ level includes the message of elements and the message of composition. At the ‘abstract reality’ level the key issue in this article is how visual messages produce meanings in society and culture. This level includes interpretations or representations of visuality in communication.
	Go Back