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Title:
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VISUAL INSPECTIONS OF THE SEMANTIC INTERFACE ON THE WEB: A COMPARISON OF TOP COSMETIC BRANDS BY SVD AND NETWORK |
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Author(s):
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Noriyuki Matsuda , Akiko Machida , Kei Mizuno |
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ISBN:
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978-972-8924-63-8 |
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Editors:
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Yingcai Xiao and Eleonore ten Thij |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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semantic interface, graph and network, centrality, core, neighborhood |
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Type:
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Short Paper |
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First Page:
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282 |
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Last Page:
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286 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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On the premise that web presentations of consumer products serve as semantic interface between businesses and
consumers, we analyzed verbal information on the web of the top two skincare brands in the Japanese market. Term by
context matrices created from the documents were subjected to SVD to construct component-based graphs. After
inspections of degrees and paths lengths, we identified core nodes and their neighborhoods. The brands showed both
contrasts and similarities. On one hand, the distinctiveness of the components was higher in ELIXIR than in SEKKISEI.
On the other hand, the latter showed crystal core-ness and full extent of the core neighborhood as compared with the
former. It was noteworthy that the top-most cores of the two brands pertained to moisturizing ingredients. Probably, this
reflected the shared business awareness of the central concern about skincare among the Japanese consumers. Our plan
of further investigations was stated in lieu of conclusion. |
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