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Title:
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VIRTUAL COMMUNITIES IN E-BUSINESS: A CASE STUDY |
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Author(s):
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Mohini Singh , Adrian Rose |
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ISBN:
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972-8939-03-5 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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Virtual communities, e-business, customer support, customer relationship management. |
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Type:
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Full Paper |
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First Page:
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203 |
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Last Page:
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210 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents the role of a virtual community in an e-business. It highlights the interaction activities of virtual community members, their dependence on technology to support interactivity and customers of the e-business. The discussion is based on one case study, the Amazon.com. It was accomplished via email interviews with respondents from around the world. The findings indicate that virtual communities are important customer support entities in e-businesses. |
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