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Title:
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VALIDATING THE MEASURES FOR INTENTION TO ENROL AN ONLINE MBA PROGRAM |
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Author(s):
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Lim Lay Lee, Suhaiza Zailani |
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ISBN:
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978-972-8939-31-1 |
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Editors:
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Piet Kommers, Tomayess Issa and Pedro Isaías |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Determinants, Intention, Online MBA Program, Malaysia |
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Type:
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Full Paper |
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First Page:
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198 |
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Last Page:
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205 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper aims to validate the measures for the determinants that influence the students intention to enrol an online MBA program, in particular USM online MBA. 180 questionnaires were distributed to the adult who has obtained at least a bachelors degree and the response rate of 67% was obtained. The analysis was carried out by using factor analysis and reliability analysis. Accordingly, the paper provides reliable measures so that the relationships between the independent and dependent can further be analysed in order for the Graduate School of Business as well as other policymakers in the field of higher education can have insight into what is taking place in the domain of virtual campuses and means to set up a sustainable initiatives and strategies for a successful online education. |
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