Title:
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VALIDATING THE FIRM TECHNOLOGY ADOPTION
MODEL (F-TAM) |
Author(s):
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Joshua Kofi Doe, Rogier Van deWetering, Ben Honyenuga and Johan Versendaal |
ISBN:
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978-989-8533-87-6 |
Editors:
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Miguel Baptista Nunes, Pedro IsaĆas, Philip Powell, Pascal Ravesteijn and Guido Ongena |
Year:
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2019 |
Edition:
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Single |
Keywords:
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Mobile Technologies, Firm Technology Adoption Model (F-TAM), SMEs, Adoption, Developing Countries |
Type:
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Full Paper |
First Page:
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205 |
Last Page:
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215 |
Language:
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English |
Cover:
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Full Contents:
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click to dowload
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Paper Abstract:
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The revised firm technology adoption model (F-TAM), developed through the Delphi interviews and focus group
discussions, was a remarkable turning point in technology adoption studies. This study aims to test the F-TAM, using
data collected from Ghanaian SMEs. Data was collected from 400 SMEs in the Greater Accra Region of Ghana, using
purposive sampling. Partial least squares structural equation modeling (PLS-SEM) was used for the data analysis. Data
showed that, while employee factors can lead to firm adoption, firm factors of adoption do not lead to adoption if societal
factors, characteristics of the innovation, and employee factors do not moderate that relationship. Societal factors do not
lead to firm adoption if employee factors do not mediate it. A theoretical relevance of this study is that it challenges the
idea that firm adoption of innovation will be realized, without reference to other domains of factors. This positioning of
the F-TAM model is a significant departure from earlier models. For industry practitioners, these findings illustrate the
essence of putting a premium on recruiting technologically savvy employees if the firm intends to adopt digital
technologies. |
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