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Title:
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USING GAME MECHANISMS TO CHANGE THE WAY COMPANIES INNOVATE |
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Author(s):
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Maximilian Witt, Susanne Robra-Bissantz, Markus Weinmann |
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ISBN:
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978-972-8939-24-3 |
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Editors:
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Sandeep Krishnamurthy, Gurmit Singh and Maggie McPherson |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Open Innovation, incentives, ideas competitions, game mechanisms |
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Type:
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Short Paper |
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First Page:
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108 |
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Last Page:
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112 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Much evidence identifies customers as essential contributors of information for the innovation process. To cooperate with customers, who voluntarily assist in the task of innovating, is called the model of open innovation. One of the biggest challenges in the field of open innovation is to continuously motivate customers to divulge information. We propose to learn from Massively Multiplayer Online Role-Playing Games that manage to bring players into a state of flow and to contribute continuously. The integration of playful elements into the model of open innovation is what we call “game-based open innovation”. In this work we tested the use of playful elements in one instrument of open innovation (ideas competitions). We discovered that companies unconsciously use some playful elements in a unsystematic way |
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