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Title:
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USING AN INTERNET ARCHIVE TO ANALYZE E COMMERCE TRENDS: A CASE STUDY IN THE ONLINE APPAREL INDUSTRY |
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Author(s):
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Hsui-lin L. Winkler , Dennis Anderson |
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ISBN:
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972-8924-16-X |
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Editors:
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Pedro Isaías, Maggie McPherson and Frank Bannister |
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Year:
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2006 |
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Edition:
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2 |
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Keywords:
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e-commerce, Internet archive, apparel industry, case study |
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Type:
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Short Paper |
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First Page:
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173 |
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Last Page:
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177 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this paper we describe how to use an Internet archive to study e-commerce trends in the apparel industry. Two
company data sets from GAP Inc. and J. CREW were analyzed using a set of business attributes to identify e-commerce
changes made over the years since 1997. We found that both companies had increased their online department divisions
and improved the functionality of customer ordering service. These changes are in agreement with the vertically
integrated apparel retailers in aligning their e-commerce with the store front operations. |
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