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Title:
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USER EXPERIENCE OF ONLINE SOCIAL-NETWORK SERVICES: COMPARING OLD AND YOUNG ADULTS USING LADDERING ANALYSIS |
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Author(s):
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Jung Min Kang , Sunjae Kim , Daniel Kim , Inseong Lee , Jinwoo Kim |
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ISBN:
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978-972-8924-78-2 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2009 |
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Edition:
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2 |
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Keywords:
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Online Social Network Services, Old Adults |
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Type:
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Short Paper |
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First Page:
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215 |
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Last Page:
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218 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In these aging societies, the decline of social relationships of older adults due to physical limitations is being identified as critical social problems. Social networking services (SNS) have been proposed to enhance the social relationships of older adults. However, todays SNSs only focus on younger users and are thus hard to use for older adults, and actual usage by older adults are close to none. Thus, this study focuses on comparing old adults and young adults in terms of their experience of using online social network services. We conducted individual interviews, service analysis, and focus group interviews for old as well as young adults. The qualitative data was analyzed by using laddering analysis technique. The results indicate old adults used social network services quite differently from young adults with different needs and motivation. The study results are expected be used as empirical foundations to develop online social network services for old adults. |
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