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Title:
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UNSOLICITED COMMERCIAL COMMUNICATIONS AND DIRECT MARKETING. E-MAIL AND SMS FOR MARKETING PURPOSES |
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Author(s):
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Antonia Paniza-fullana , Magdalena Payeras-capellà |
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ISBN:
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972-98947-8-7 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2004 |
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Edition:
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Single |
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Keywords:
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Privacy; data protection; spam; electronic commerce; direct marketing. |
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Type:
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Oral Presentation - 30 minutes |
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First Page:
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261 |
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Last Page:
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268 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The increase of unsolicited commercial e-mail (UCE) had become a significant problem for e-mail users, and more recently, also a problem for mobile phone users, due to the SMS spam. UCE causes a loss of both users time and money, and can be considered an attack to users privacy. The countermeasures to the problem of UCE can be provided by the legal and technical worlds. In this paper we analyze the UCE direct marketing providers ways to offer their products. However, its advertising cannot suppose an attack to the customers privacy. For this reason we discuss the European legislation on the subject, and compare the European approach with the solutions adopted in the US. |
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