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Title:
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UNDERSTANDING BLOGGERS AND THEIR IMPACT FROM THE ASPECT OF SOCIAL ATTRACTIVENESS |
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Author(s):
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Zehra Serman and Julian Sims |
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ISBN:
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978-989-8704-15-3 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías, Philip Powell and Boyan Bontchev |
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Year:
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2020 |
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Edition:
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Single |
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Keywords:
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Bloggers, Social Attractiveness, Social Attention Holding Power (SAHP), Status Derived Fighting Ability (RHP), Looking
Glass Effect |
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Type:
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Short |
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First Page:
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140 |
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Last Page:
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144 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper focuses on the impact of bloggers from the aspect of social attractiveness. It begins by giving an overview about
bloggers and how widespread and powerful they have become since the advent of Web2.0. Next, it defines social
attractiveness and its relation to bloggers. The paper highlights two important theories, Social Attention Holding Power
(SAHP) and Status Derived Fighting Ability (RHS), to understand and analyse the ways consumers are influenced. The
paper will define these theories and underline the features from the blogging perspective. Hence, it will define some
strategies to gain success, discuss what was applied in psychology over the decades and will explain those strategies from
blogging concept. It will give an overview of the looking glass effect and social comparison. Finally, the paper concludes
by identifying a literature gap and need for further studies in this area. |
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