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Title:
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TRUST ASSESMENT IN B2C E-COMMERCE SCANARIOS |
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Author(s):
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Fahim Akhter |
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ISBN:
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972-8939-03-5 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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Trust, e-commerce, B2C, Fuzzy logic, trustworthiness. |
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Type:
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Poster/Demonstration |
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First Page:
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685 |
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Last Page:
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685 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Nurturing trust in Business-to-Consumer (B2C) Electronic Commerce is not a new concept, but one with renewed interest that requires more explicit knowledge and attention. This research aims at investigating online trust factors and their underlying relationships, which influence consumers decisions to conduct online transactions. |
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