Title:	TOWARDS GENERATION FOR SUSTAINABILITY: ILLUSION OR REALITY?
Author(s):	Markku Kankkunen, Kati Mäkitalo-Siegl, Alexander Voronov
ISBN:	978-989-8704-00-9
Editors:	Theodora Issa, Nurfadhlina Mohd Sharef, Tomayess Issa and Pedro Isaías
Year:	2013
Edition:	Single
Keywords:	Generation for sustainability; Life cycle management.
Type:	Full Paper
First Page:	45
Last Page:	52
Language:	English
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Paper Abstract:	Throughout history, education has been considered a powerful tool for meeting the challenging tasks in any society. More or less scientific surveys and social media networks repeat the message that sustainability is considered important among people of age 50 and over. Youth does not care enough. We have turned to a consideration of the application of life cycle instruments to encourage the generation for sustainability. We are familiar with the life cycle tools for the sustainability development of material flows representing rational resource management within its economic, environmental, and social criteria through the innovative market instruments towards combining private and public interests. A similar approach is used here to analyze the value chain specified for a transformation of human resources matched with the problems of continuous education for sustainability. Not only the school system but the whole society with its management structure has to be involved. Through the examples tested, in Finnish-Russian cooperation, we need a cross-border program to revive discussion of how sustainability should be integrated into the high-school and higher education curriculum, locally and globally. We also add to the Finnish-Russian ecological and economic goals “the big cultural picture”, as we call it. In the future we shall have to find out what could be the role of educational management and cross-border management integration design. That picture will lead to a situation in which management, concrete plans for research on demand, and cooperative cross-border learning programs may lay the groundwork for more open and commensurable curricula and learning.
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