Title:
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TOWARDS A TAXONOMY OF GAMIFICATION DESIGNS FOR BUSINESS MODEL INNOVATION |
Author(s):
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Stavros Lounis, Katerina Pramatari and Georgios I. Doukidis |
ISBN:
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978-989-8704-14-6 |
Editors:
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Piet Kommers, Boyan Bontchev and Pedro Isaías |
Year:
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2020 |
Edition:
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Single |
Keywords:
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Business Model Innovation, Gamification, Gamification Systems |
Type:
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Short |
First Page:
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145 |
Last Page:
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149 |
Language:
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English |
Cover:
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Full Contents:
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click to dowload
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Paper Abstract:
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In an era of gamification and the respective research advances in the field, starting from 2010 a rise is observed in the
number of companies introducing a gamification solution in their outlook towards innovation in their business model. We
study artefact gamification outcomes of decisions to implement a gamification solution in parallel with the business
model the organization operates under found across the literature, in order to identify whether the overarching business
model correlates with the type of gamification solution selected for development in the course of their efforts for
innovation. Furthermore, we aim to examine the gamification design decisions implemented in selected systems across
industries in order to extract valuable input that will help decision makers of companies of similar business models derive
to an informed decision relative to their own potential gamification implementation. In this short paper we describe our
research approach and recent progress on the utilization of the business models patterns identified in the St. Gallens
Business Model NavigatorTM in parallel to the Business Model Canvas and to gamification solutions as means to uncover
potentially valuable patterns. |
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