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Title:
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TOWARD A FUNCTIONAL ONTOLOGY OF REPUTATION FOR E-COMMERCE |
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Author(s):
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Zahra Ehghaghi Kakoli, Mohammad Ali Nematbakhsh, Mohammad Hossein Saraee |
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ISBN:
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978-972-8939-46-5 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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E-commerce, Trust, Reputation, Ontology |
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Type:
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Full Paper |
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First Page:
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245 |
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Last Page:
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252 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In recent years, the expansion of the internet has influenced all aspect of our lives. Trust is an important factor making business transactions possible. In a conventional setting this trust is based on all involved parties knowing each other. However this is not true for business transactions which are handled online as parties are kept anonymous. To solve this shortcoming many reputation mechanisms have been reported in the literature but as each approach has its own concepts and terminology, transferring reputation is not possible among different approaches. In this paper, a functional ontology for reputation in the field of electronic commerce is proposed to solve this problem. The proposed technique contains three main concepts, namely: entity, context and feedback. The aim of this work is to present a unit concept for reputation in the field of e-commerce and to collect extensive knowledge about reputation in this field and finally to present this knowledge to a structured format. |
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