|
Title:
|
THE USE OF SOCIAL MEDIA BY LOCAL GOVERMENT |
|
Author(s):
|
Takayoshi Kawai |
|
ISBN:
|
978-989-8704-03-0 |
|
Editors:
|
Piet Kommers and Pedro Isaías |
|
Year:
|
2014 |
|
Edition:
|
Single |
|
Keywords:
|
Socialmedia, local government, evaluation |
|
Type:
|
Short Paper |
|
First Page:
|
203 |
|
Last Page:
|
208 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
We inquired about how the local government uses social media. Moreover, we analyzed about how the local government is evaluating use of social media. As the result, it turned out that the local government uses twitter, facebook, and youtube. On the other hand, we have understood that the local government omitted evaluation sufficient about a public-relations policy. We proposed the multimodal assessment about public relations, and showed the framework which can be analyzed about whether the result according to the purpose is demonstrated. |
|
|
|
|
|
|
