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Title:      THE STRATEGIC USE OF e-COMMERCE IN THE TRANSFORMATION OF THE PUBLISHING INDUSTRY
Author(s):      Linda C. Gordon , David S. Kung
ISBN:      972-98947-8-7
Editors:      Nitya Karmakar and Pedro Isaías
Year:      2004
Edition:      Single
Keywords:      Strategy, e-commerce, Print-On-Demand.
Type:      Oral Presentation - 30 minutes
First Page:      296
Last Page:      304
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      The intent of this paper is to explore the strategic use of e-commerce in the transformation of the publishing industry. The first section of the paper explores the strategic use of e-commerce in the transformation of the publishing industry from a single distribution channel mass producer of printed books to a multiple distribution channel that will include e-books and “print on demand” technologies. Emphasis is placed on management strategies in the use of new information technologies in the global marketplace. The second section of this paper discusses the shift of competitive power among the various tiers along the publishing value chain including the current developments in electronic publishing from the vantage point of the stakeholders The implications and likely scenario awaiting the future business environment of the publishing industry is presented in the third section of this paper.
   

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