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Title:
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THE SATISFACTION OF CUSTOMERS TOWARD SOCIAL COMMERCE WEBSITE: APPLYING INFORMATION SYSTEMS SUCCESS MODEL |
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Author(s):
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Hilal Alhulail, Martin Dick and Ahmad Abareshi |
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ISBN:
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978-989-8533-72-2 |
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Editors:
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Piet Kommers, Tomayess Issa, Pedro Isaías and Ana Hol |
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Year:
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2017 |
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Edition:
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Single |
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Keywords:
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S-Commerce, Social Presence, Customer Loyalty, Trust |
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Type:
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Short Paper |
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First Page:
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147 |
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Last Page:
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151 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Social commerce (s-commerce) has developed quickly in practice. In a wider aspect, s-commerce permit people to contribute in the electronic marketing, buying, comparing, selling, curing and sharing of goods and online services in both offline and online eMarketplaces, and in societies. The interesting questions about customer satisfaction and its effect on customer loyalty in terms of s-commerce have been raised in recent years. However, current knowledge on how information quality, system quality, and service quality influence customer satisfaction in the context of s-commerce is incomplete. Drawing on the updated IS success model of DeLone and McLean, this study will investigate the impact of information quality, system quality, and service quality on customer satisfaction, as well as the relationship between customer satisfaction and customer loyalty, in the context of s-commerce. The quantitative survey of online s-commerce customers opinions regarding the measurement items will be based on a probability sample of qualified Australian customers of s-commerce websites. The Structural Equation Modeling (SEM) is the main analytical method will be used in this study. Study findings will help researchers and practitioners to understand the customer satisfaction of s-commerce. |
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