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Title:
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THE ROLE OF WEBSITE DESIGN FACTORS IN INITIAL TRUST FORMATION |
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Author(s):
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Farhod Karimov, Malaika Brengman |
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ISBN:
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978-972-8939-24-3 |
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Editors:
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Sandeep Krishnamurthy, Gurmit Singh and Maggie McPherson |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Initial online trust, website design, B2C e-commerce |
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Type:
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Doctoral Paper |
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First Page:
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179 |
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Last Page:
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183 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This research proposal briefly defines the concept of initial online trust and explains its importance in a business-to-consumer (B2C) e-commerce context. Secondly, it provides a concise overview of the empirical literature by conferring the areas of contradiction and consensus. Next, several research gaps are identified and finally, the objective and methodology of the future research is proposed. |
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