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Title:
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THE ROLE OF VISUAL COMPLEXITY ON CHILDREN'S WEBSITES IN RELATION TO GENDER AND AESTHETICS |
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Author(s):
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Hsiu-Feng Wang, Ching-Chih Liao, Pei-Yu Wang, Yu-Yin Lin |
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ISBN:
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978-972-8939-90-8 |
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Editors:
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Katherine Blashki |
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Year:
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2013 |
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Edition:
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Single |
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Keywords:
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Children websites, Gender, Visual complexity, Classical aesthetics, Expressive aesthetics |
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Type:
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Short Paper |
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First Page:
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240 |
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Last Page:
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244 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this research was to explore the relationship among visual complexity, aesthetic, and childrens gender in childrens websites. An experiment was set up that involved 33 boys and 33 girls using self-designed homepages as test materials. In the experiment the children were randomly assigned into three groups and given a different visual complexity website according to their group. The websites given were: homepage with a high level of visual complexity; homepage with a medium level of visual complexity; and homepage with a low level of visual complexity. This study is guided by Berlynes experimental theory. This theory suggested that there is an inverted-U shape relationship between preference for a stimulus and its complexity. The finding showed that the children preferred web pages that displayed a medium level of visual complexity to those that displayed a high or low level of visual complexity. Thus the results supported Berlynes theory. However, when the childrens ratings were analysed with respect to their gender, it was found that the boys preferred a high level of visual complexity and the girls preferred a medium or low level of visual complexity. |
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