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Title:
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THE ROLE OF SOCIAL MOTIVATIONS IN E-LEARNING: HOW DO THEY AFFECT USAGE AND SUCCESS OF ICT INTERACTIVE TOOLS? |
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Author(s):
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Blanca Hernández, Teresa Montaner, F. Javier Sese, Pilar Urquizu |
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ISBN:
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978-972-8939-17-5 |
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Editors:
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Miguel Baptista Nunes and Maggie McPherson |
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Year:
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2010 |
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Edition:
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Vol. I |
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Keywords:
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Social motivations, ICT interactive tools, E-learning, knowledge. |
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Type:
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Full Paper |
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First Page:
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3 |
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Last Page:
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10 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Educational institutions are increasingly integrating ICT into their learning systems to support and enhance the learning experience. ICT provides users with interactive tools forums, chats, blackboards, newsgroups to contact other people with similar interests and facilitate the dissemination of knowledge. A successful implementation of an e-learning system requires a proper understanding of the key drivers of a learners attitude toward ICT interactive tools and usage of these technologies. In this study, we acknowledge that actions are socially embedded and, thus, focus on identifying the social motivations that underlie learners attitudes and usage behavior with respect to ICT interactive tools. To this purpose, we propose a comprehensive conceptual framework that identifies two groups of social motivations: (1) anticipated reciprocal relationships, and (2) anticipated extrinsic rewards. We test the framework empirically in a university setting and the results show that both groups of social motives significantly influence a learners attitude toward ICT interactive tools. Specifically, we find that social influence and altruism, which have a focus on community interest, and recognition by the instructor, which refers to personal benefits, exert a strong positive effect on attitude and usage of ICT interactive tools, which in turn lead to improved intentions to continue using these technologies in the future. |
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