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Title:
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THE ROLE OF CONSUMER PARTICIPATION IN E-COMMERCE |
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Author(s):
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Hsui-lin L. Winkler |
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ISBN:
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978-972-8924-35-5 |
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Editors:
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Piet Kommers (series editors: Piet Kommers, Pedro Isaías and Nian-Shing Chen) |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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consumer participation, consumer generated contents, Web2.0, role in e-commerce |
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Type:
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Short Paper |
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First Page:
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351 |
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Last Page:
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356 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper investigates the emerging trend of consumer generating content for e-commerce and analyzes the role of
consumer participation in the e-commerce business process. Although the media are reporting these as new phenomena
in response to the explosive growth of the Internet in recent times, consumer participation has been part of e-commerce
since the very beginning. To identify the role of consumer participation, we designed a scheme to map the importance of
consumer participation of various types to the basic e-commerce components. Our findings indicate that not all forms of
consumer participation are equal, and understanding how they differ can help us focus on developing the critical
consumer-to-consumer business process. |
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