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Title:
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THE POLISH E-COMMERCE MARKET ANALYSIS. BARRIERS TO DEVELOPMENT |
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Author(s):
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Dr Dorota Jelonek |
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ISBN:
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972-98947-5-2 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2004 |
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Edition:
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2 |
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Keywords:
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Polish e-commerce market, barriers to development. |
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Type:
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Short Paper |
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First Page:
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882 |
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Last Page:
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885 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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With the development of the Internet a new medium of communications, e-commerce grows in importance. The history
of electronic commerce in Poland is merely 8 years old. The article outlines the picture of Polish internet users in the
aspect of potential e-shop customers. Then, it characterizes the development of the Polish e-commerce market. The B2C
sector was subjected to analysis. Quantitative variations in the number of e-shops, their range of goods, and the methods
of payment and distribution were determined. In qualitative studies, the functionality of the aspects of these shops was
assessed. By analyzing the problem of e-commerce in Poland, barriers have been identified, which hamper its
development. Surveys carried out by the author on the group of enterprises in the Częstochowa area reflect, to a great
extent, the concern of all Polish enterprises. Based on the results of the authors own studies and the opinions of
respondents, forecasts for the development of the Polish e-market have been given. |
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