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Title:
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THE OPINIONS OF SPANISH FIRMS ABOUT MOBILE SELLING. TYPES OF POTENTIAL M-VENDORS |
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Author(s):
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Sonia San Martín |
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ISBN:
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978-972-8939-67-0 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Mobile selling; enablers; inhibitors; profile; companies |
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Type:
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Full Paper |
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First Page:
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281 |
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Last Page:
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287 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The mobile phone is now an option that firms are actively considering as a means of selling. In this study, we present the survey results from a sample of 125 firms, in Spain. We outline different characteristics associated with two types of firms (sceptical and receptive) on the basis of factors that either drive or inhibit this type of selling. Online buying has been extensively studied in the literature, but to the best of our knowledge, previous studies have neither analyzed mobile selling in Spain, nor proposed relevant strategies for firms to follow. |
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