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Title:
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THE INFLUENCE OF BLOGGERS ON CONSUMER
PURCHASE |
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Author(s):
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Zehra Serman and Julian Sims |
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ISBN:
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978-989-8533-87-6 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías, Philip Powell, Pascal Ravesteijn and Guido Ongena |
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Year:
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2019 |
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Edition:
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Single |
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Keywords:
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Online Blogging, Customer Buying Behavior, SEO Optimization, Content Marketing, Marketing |
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Type:
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Short Paper |
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First Page:
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271 |
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Last Page:
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275 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper evaluates the impact of online blogging on buying intentions of customers. It begins by offering an overview
of digital marketing. Next, it analyses the process of e-commerce and its relevance to modern business. Then there is an
overview of digital marketing and the manner in which it has affected contemporary business. The paper then offers an
insight into the construct of online blogging and how it is used by contemporary organizations. The paper also examines
the manner in which blogs are being used for search engine optimization and content marketing to influence the buying
behavior of consumers. Finally, the paper concludes by identifying a literature gap and the need to conduct further
research work in this area. |
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