Title:
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THE IMPACT OF SOCIAL MEDIA CONSUMPTION
ON CULTURAL INTELLIGENCE OF USER |
Author(s):
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Petra Zecevic, Lana Miletic and Ljerka Luic |
ISBN:
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978-989-8704-23-8 |
Editors:
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Pedro IsaĆas |
Year:
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2020 |
Edition:
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Single |
Keywords:
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Digital Intelligence, Cultural Intelligence, Social Media, E-Education, Life-Long Learning |
Type:
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Full |
First Page:
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27 |
Last Page:
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34 |
Language:
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English |
Cover:
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Full Contents:
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click to dowload
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Paper Abstract:
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With the digitalization and relocation of almost all human communications to the online sphere, social networks have
gained great importance and room for maneuver for influence in the domain of lifelong learning. Enabling the rapid
sharing of a large amount of information, ideas, but also content in general, has an impact on every user of these
networks. This paper aims to show the impact of social networks, that is, the consumption of social networks, on the
cultural intelligence of the individual. The subject of this paper was to determine which digital competencies, defined by
information constructs Knowledge and Skills, significantly determine the level of cultural intelligence of an individual
during his lifelong education, formal and informal, and the primary goal was to create a new information construct. The
research was conducted online, using a survey questionnaire containing original metrics of influencing factors on the
basis of which the application of quantitative statistical methods designed a conceptual model, a description that can
determine the impact of each information construct (Knowledge, Skills, Experience) on digital intelligence development
and its impact on degree of cultural intelligence. In this sense, this paper represents a contribution to the field of
communication and educational sciences and opens initiatives for further research related to the development of an
original methodology for conceptualizing digital communication in the field of non-formal education. |
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