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Title:
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THE IMPACT OF SECURITY AND CUSTOMIZATION
ON CONTINUANCE INTENTION OF M-BANKING |
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Author(s):
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Mousa Albashrawi |
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ISBN:
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978-989-8533-87-6 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías, Philip Powell, Pascal Ravesteijn and Guido Ongena |
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Year:
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2019 |
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Edition:
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Single |
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Keywords:
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Customization, Security, M-banking, Continued Usage Intention, TAM, and ECM-IT |
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Type:
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Short Paper |
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First Page:
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260 |
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Last Page:
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264 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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User satisfaction is crucial to reinforce continued usage intention of m-banking. Since banking industry considers
satisfaction and loyalty as bottom-line goals, antecedents of such consequence need to be investigated. Prior research has
focused more on m-banking behavioral intention rather m-banking continuance intention nevertheless the latter shows
more strategic and economic value. Secondly, the role of customization and security, though its importance, has been
overlooked in m-banking research. Technology acceptance model (TAM) with extended expectation-confirmation model
in IT (ECM-IT) are employed to evaluate the factors influencing satisfaction, which in turn influences continuance
intention of m-banking. Structural equation modeling (SEM) will be used to analyze the data and test the developed
hypotheses. This research in progress has potential contributions to both academia and industry. |
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